Why You Should Add Your Business to Apple Maps
Although Google is the king of local listings and navigation, Apple Maps’ role in business is growing. In the U.S. alone, there are over 120 million iPhone users, who collectively account for nearly half of the smartphone market. That number does not account for iPads, MacBooks, and Apple Watches, which exploded in popularity after hitting the global market. This is all to say, if your business is not listed on Apple Maps, you’ll be limiting your overall reach in a world where customers are on a constant hunt for something new to try.
So, if you’re wondering how to claim your business on Apple Maps or what the benefits are, you’ve come to the right place. In this blog, we’ll break down why the platform is much more important than it may seem.
What is Apple Maps and How Do I Claim My Business?
Adding your business on Apple Maps is both easy and free. For those who may be unfamiliar with the platform, think of it as the original MapQuest joining forces with your car’s GPS. Apple Maps allows you to search for businesses, restaurants, home addresses, and so much more while providing real-time traffic updates and drive-time estimates. It is a powerful tool that can help businesses grow by giving potential customers a snapshot of what to expect when they walk in.
How To List Your Business on Apple Maps
To claim and list your Apple Maps business location, start by creating an Apple ID if you don’t already have one. This step should only take a few minutes as you’ll be filling out some personal information and creating a password for the account. Then, log in and head to Apple Maps Connect. Here, you’ll be able to add your business and its information to the Apple Maps platform. Once your business is added, claiming it as your own is the final step. By verifying your phone number or uploading a document that proves ownership, you’ll be able to take control of your Apple Maps business profile and customize what your customers can see. Through operating hours, contact information, photos, and listed features, like wheelchair access, street parking, and WiFi, your Apple Maps business profile will be visible to a much larger base of customers.
Benefits of Adding Your Business on Apple Maps
By adding your business to Apple Maps, you’ll enjoy a wide range of benefits, from increased visibility to more control over your brand. As mentioned, Google is still the top dog, but Apple Maps has established a very valuable role in helping business owners increase sales.
By 2015, Apple Maps was serving 5 billion map-based requests per week. Think about that stat for a minute. As the number of Apple users continues to grow, meaning at any given time, there could be quite a few eyeballs on your business. “Near me” searches dominate the internet space, so if your business isn’t listed on Apple Maps, it’ll be much harder to attract new customers. One of the best parts of Apple Maps is how interactive it is. Users can navigate streets and cities and hunt for their next restaurant or shop from their fingertips.
It’s Easy to Share
Believe it or not, word-of-mouth marketing is still important in today’s tech-driven age. When people find your business on Apple Maps and have a good experience, they can easily share your location and information with friends and family, potentially expanding your reach in the marketplace even further.
Allows You to Share Up-to-Date Information
Through your Apple Maps business profile, you can easily update business hours during holidays or last-minute closings. You can even update the menu customers find when they open your Apple Maps business profile, giving them a head start on their online or sit-down orders.
You Can Keep Track of Reviews
Is there something your business can improve? What is your business doing well? The answers to questions like these are not easy to answer unless you monitor what people are saying online. A big benefit of your Apple Maps business profile is the ability to track and respond to customer reviews submitted online, giving you a better picture of what you might be able to change or improve upon to give customers the best experience possible.
Optimizing Your Apple Maps Business Profile with Momentum
Make no mistake, it’s a lot of work to run multiple profiles for your business. Between Apple Maps, Google, Yelp, and so many more, you need a partner that knows how to utilize data to make your business stand out from the competition. Momentum is in the business of getting your business seen. Our all-in-one service makes it easy to find, convert, and connect with your customers across the country. Not only does Momentum use SEO research to help your business move to the top of pages, but it tracks customer reviews, improves the customer journey, and optimizes your business’s marketing performance through careful data analysis.
If you’re looking to elevate your Apple Maps business profile to the top, get started today and tell us about what makes your operation unique and how we can help solve some of your local listing challenges.
How do I get my business on Apple Maps?
It’s quick, easy, and free to get your business on Apple Maps. Create an Apple ID, add your business information to Apple Maps Connect, and verify your information to claim your profile.
How do I update my business information on Apple Maps?
To update your business information, log in to your Apple ID, head to your business profile, and make the changes you need.
Why does Apple Maps not show my business?
If your business is not showing on Apple Maps, chances are you haven’t claimed or verified your information. Make sure you complete that step to gain control of your Apple Maps business account.
How long does it take to get my business on Apple Maps?
While times can vary, this is usually a quick and easy process. Once you’ve spent a few minutes entering personal information on your Apple ID, all you’ll need to do is customize your Apple Maps business profile to accurately reflect your business.
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